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immersive experience

case studies, exhibitions, touch-screen
brand: mubadala pjsc, agency: eleven cs

overview

The stand of Mubadala’s real estate division was one of the key focal points at Cityscape Abu Dhabi. With developments to showcase such as the Mina Zayed Waterfront or the Sowwah Square, Mubadala was looking for an immersive presentation to convince current and prospective clients to invest in their iconic projects.

thinking

It is always hard to present a real estate development among hundreds of similar projects. However we also had to make sure that visitors understood Mubadala’s uninterrupted construction process despite the financial crisis in that year.

solution

The result was an aesthetic stand with our seamlessly integrated interactive presentation, which contained not only futuristic renderings but also 360° panoramic photos taken on construction sites. The screens of the eight touch kiosks were copied onto the huge display wall to attract more attention and stand out.