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al ain water games

case studies, social, video games, web
brand: al ain water company, agency: eleven cs

overview

Al Ain Mineral Water Company asked us to develop web based games to support the launch of their children’s flavoured water.

thinking

After visiting the factory in Al Ain we drafted several game-play ideas, from which we chose two to develop further. There was a mutual understanding with the client, that we should avoid direct advertisement, however the city of Al Ain was expected to have a role within the games.

solution

With a graphical style similar to comic books we managed to create an aesthetic yet interesting look. The games became very popular among children very quickly and were centre stage at the Al Ain Airshow VIP tent and the company’s Facebook fan page.
Click here to play the games online!