drive|dentsu involved us in their pitching process for Etisalat’s MWC 2011 participation. The brief was to showcase Etisalat’s unique international footprint.
The idea generation process resulted in two main aspects to form the experiences around. Etisalat’s ‘reach’ tagline representing their geographical expansion and the human centric approach in their communication.
Our experiments featured in the pitch admittedly helped the agency to win the international branding account, laying the groundwork for our close cooperation in the future.