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lively corniche

case studies, social, web
brand: Abu Dhabi Municipality, agency: eleven cs

overview

Abu Dhabi Municipality (ADM) started the restructuring works that time on the corniche area in Abu Dhabi. There was a call for rebranding the area to take its special place in the city life.

thinking

Based on ADM’s new plan with the beach we saw fit to promote the social aspects of the area. Instead of creating another information based website, we turned the project into a living portal on its own.

solution

Features like online chat and live webcast of events along with the vital information such as bus routes and timeplans were placed around a lively graphical representation of the area with animated people and vehicles. Users could interact with each other, read the menus of restaurants or book the volleyball field for a match with friends.