sentiomedia is an interactive production studio creating digital experiences
for commercial brands, art spaces and live events. [+] know more

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emaar sales center

case studies, exhibitions, touch-screen
brand: emaar pjsc, agency: eleven cs

overview

With weekly launch events for the Burj Downtown area, EMAAR had to find an efficient way of profiling upcoming developments to potential buyers.

thinking

Still images, even if they are taken from all possible angles cannot provide the required information for the human brain to understand 3D space. Since we live and move in 3D space, it is hard for people to establish spatial connection between two printed graphics of an apartment.

solution

We created interactive 3D spaces to help prospective buyers instantly understand the look and feel of each apartment block on sale within seconds. After delivering more than 15 apartments for the launch events we were asked to design and build the interactive map for the Burj Downtown area.